Google helps clients discover you
Yacht names, destinations, events. Where clients look up yachts, places and brokers.
SEO for yacht charter companies · Europe & US
Chosen by name. Found by search.
Your clients search before they ever speak to a broker. We make sure your yachts, destinations and charter offer are what they find, on Google and in AI answers.
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2
Seasons planned: Mediterranean summer, Caribbean winter
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EU/US
Charter businesses on both sides of the Atlantic
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AI
Content structured for Google and AI search
The problem
Why potential clients find another broker
The yacht is right. The dates are free.
But the client booked through another broker, because that broker's page came up first.
Clients search a yacht by name after seeing her at a show or in a magazine. If your page isn't the best result, another broker's listing is.
The yacht is the same. The commission isn't.
Search strategy
Not every search is worth competing for
Illustrative search opportunities
"[your yacht's name] charter"Your site
"40m motor yacht charter Amalfi"Your site
"Monaco Grand Prix yacht charter"Your site
"Bahamas catamaran charter Christmas"Your site
"yacht charter Mediterranean"Portals
Based on search intent, competition and your fleet. Targets to work towards, not guaranteed rankings.
"Yacht charter Mediterranean" is a page of portals and global brokerages. Fighting for it head-on rarely pays.
Specific searches are different: a yacht's name, a size and a coast, an event, a week.
They're often closer to a booking decision. And they offer opportunities broad terms cannot.
Google & AI search
Search is changing. Your visibility strategy should too.
Charter clients now research in more places. Your website has to answer in all of them.
AI assistants help them compare
Clients ask ChatGPT for recommendations, compare options in Perplexity, explore destinations with Gemini. Answers are built from information these tools can access and trust.
Your website feeds both
Clear, accessible, verifiable facts about your business and your yachts. The same information, everywhere a client looks.
Who we work with
Four charter businesses. Different search behaviours.
Same yachts, different clients. Each one searches differently.
Charter brokers
Agencies and independent brokers. Competing on yacht names and destinations. The listing is shared, the page doesn't have to be.
Yacht management
Companies running charter programmes for owners. Proof of performance matters to owners and clients alike.
Charter fleets
Crewed and bareboat, sail and motor. Every yacht, every base, its own page.
Day charter
Operators selling hours, not weeks. Local, last-minute, mobile searches.
Built for both seasons
Two seasons. Two coasts.
Many charter fleets spend summer in the Mediterranean and winter in Florida, the Bahamas or the Caribbean.
Search follows the yachts. Your site should too.
Summer
The Mediterranean
Clients plan months ahead, often over winter and spring. Each cruising area needs its own page, live before planning starts.
Côte d'Azur · Monaco · Amalfi · Balearics · Croatia · Greece
Winter
Florida & the Caribbean
Researched from late summer, and holiday weeks go first. Your pages need to rank before the Fort Lauderdale show opens the season.
Bahamas · Virgin Islands · St Barths · Antigua · Florida Keys
Deliverables
What your search strategy includes
Nine parts, chosen for your fleet. You only get what your yachts and season need.
Yacht pages & yacht entities
Name, builder, model, length, guests, cabins, cruising areas. Consistent everywhere, and clearly linked to your company.
Destination & itinerary pages
Routes, anchorages, sailing times, when to go. Factual content that answers real charter questions.
Event charter pages
Monaco Grand Prix, Cannes Film Festival, Monaco Yacht Show, Art Basel Miami Beach. Searches that return every year.
Technical SEO
Crawlable, indexable, fast on mobile. Fleet filters that don't create hundreds of duplicate pages.
Google & AI search visibility
Optimised business, yacht and destination information, supported by structured data, clear entity relationships and technically accessible content. Built to improve your chances of appearing in Google results and AI-generated answers.
Structured data
Schema.org markup for your organisation, services, pages, breadcrumbs and yacht information. Facts machines can read without guessing.
Authority & references
Consistent business details, industry directories, credible external mentions. Signals that confirm who you are.
AI search monitoring
We track relevant queries and test whether your company and yachts appear in AI answers. So you know what's changing, not just what we did.
Google Ads for peak weeks
Campaigns for the dates that matter most. Measured on inquiries, not clicks.
Brand searches
A client who searches your yacht by name has already chosen her.
Make sure the page they find is yours, not a portal's and not another broker's.
Why it matters who builds it
Why specialist knowledge matters
Generic web agency
- Chases "yacht charter" and loses to the portals
- One fleet page for every yacht
- Destination copy about turquoise water
- Treats AI search as a plugin setting
- Ignores the event calendar
- Plans for one season
Lautryv
- Targets yacht names, destinations and events you can realistically compete for
- One page per yacht, with structured data
- Routes, anchorages and sailing times
- Yacht and business facts made consistent for Google and AI search
- Pages for Monaco, Cannes and Miami events
- Based on the French Riviera, working with charter businesses across Europe and the US
Marine work
Built for those who keep yachts moving
Case study · Yacht services
Carpet Care Antibes
Yacht and villa cleaning specialist. From 40 years offline to recommended by AI.
View case studyPortfolio · Web design
Selected work
Websites for marine and luxury businesses. Designed to be found, built to be trusted.
View the portfolioResearch · Superyacht SEO
What actually works
759 yachting businesses mapped across France, Monaco and Italy. Why so many are invisible online.
Read the researchHow it works
Built around the charter calendar
Remote, in English. It starts with an email.
Audit
Search audit
What your clients search, what you rank for today, and which yachts, destinations and events you're losing to someone else. We agree the priorities.
Structure
Page plan
Fleet, destinations and events in one structure. It grows with every season.
Build
Build & optimise
New pages, structured data and technical fixes, on your current site or a new one. You review every yacht page.
Before the season
Live & measured
Published before clients start planning. Measured on real inquiries.
Other services
More for marine businesses
Charter is one part of the industry. We work across all of it.
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New websites built for search from the first page. Fast, structured, easy to manage.
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Shipyards & refit yards
Websites and SEO for yards. Found when captains and managers plan the next refit.
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Naval architects
Web design and SEO for naval design bureaus. Credentials, vessel record, one page per discipline.
Naval architectsYacht services
Yacht service companies
Cleaning, maintenance, guardiennage and crew services. Found by captains in port.
Yacht servicesFree tool
Do you exist online?
See how AI assistants describe your business today. Free, in under a minute.
Run the checkFAQ
Questions from charter companies
Don't see yours? Ask us, we'll answer straight.
Yacht charter SEO makes a charter business easier to find when clients search for a yacht, a destination or an occasion. It covers yacht pages, destination and event pages, technical foundations and structured data. Done well, it also supports your wider yacht charter marketing: the same pages feed Google Ads, newsletters and AI search.
Not on the broadest searches. "Yacht charter Mediterranean" is dominated by portals and global brokerages with years of authority. Brokers have a better chance on specific searches: individual yacht names, precise destinations and itineraries, events, and the yacht sizes and types their clients ask for. We build around those opportunities, based on your fleet and the competition you actually face.
Central listings mean the same specifications and photos appear on dozens of sites. Copying them gives Google no reason to choose your page. We add what only you can offer: your own knowledge of the yacht and crew, real itineraries, destination expertise, and accurate, consistent details linked clearly to your company.
Nobody controls these answers, and nobody can guarantee inclusion. They draw on content the tools can access and sources they treat as reliable. Your chances improve when your site is crawlable, your yacht and business facts are clear and consistent across sources, and credible external sites mention you. We test relevant queries over time so you can see how your visibility changes.
Common causes: yacht listings loaded from a booking system Google can't read, pages set to noindex or missing from the sitemap, fleet filters creating thousands of near-duplicate URLs, and descriptions copied from central listings. We check each one in Google Search Console and fix what's blocking indexing.
Several months before the season you want to fill. New pages need time to be indexed and to rank, and charter clients research early. For the Mediterranean summer, that means autumn or winter. For the Caribbean winter, spring or early summer. Event pages work on their own calendar: Monaco Grand Prix searches start long before May.
Yes. We work with charter businesses in Europe and the United States, remotely and in English. Many fleets split their year between the Mediterranean and Florida, the Bahamas or the Caribbean, so we plan content for both seasons.
Ready when you are
Let's fill your season
Tell us about your fleet, your cruising areas and the season you want to fill. We reply within 24 hours.