Web Design & SEO for Naval Architects — Mediterranean | Lautryv

Web design & SEO for naval architects · Mediterranean

No register confirms
a naval architect.
Your website does.

The title architecte naval carries no statutory protection in France. There is no public list to check. So the shipyard, the owner's representative and the insurer evaluating your bureau do the only thing left to them — they look you up.

0
Public registers verifying
a French naval architect
+40%
Growth in "naval architects
near me" searches
37%
Of 759 marine businesses mapped
have no website at all

The credential problem

They already have
your name

French building architects are governed by the Ordre des Architectes. The title is protected, the register is public, a claim can be checked in a minute. Naval architecture has no such mechanism. IFAN and the FIN are professional and trade bodies — membership signals standing, it does not constitute a legal gate.

Which means every qualification claim has to be substantiated by the bureau itself, because nothing else will do it. When no register exists, the website becomes the register.

The search data proves the behaviour. Individual firms draw volume comparable to the entire category term — because people are not discovering you, they are checking you. The panel shows where the searches actually sit.

How your market searches
Your firm name
Verification
"naval design"
Dominant term
"designer naval"
Split traffic
+ company / firm
Rising 21%
"naval architects"
Falling 18%

Who we work with

Naval design is
not one market

The same qualification supports bureaus whose clients find them in completely different ways. A site built for one underperforms badly for the other.

Custom yacht & superyacht design

Evaluated by owners' representatives, brokers and shipyard design departments. Introduction first, verification second — the site confirms the referral or quietly kills it.

Refit & conversion engineering

Captains, technical managers and yards searching for a discipline the yard does not hold in-house. This is where search changes enquiry volume outright.

Commercial & workboat design

Fleet operators and industrial yards working to classification and regulatory deadlines. Capability and compliance evidence outrank styling every time.

Independent consultancy & survey

Stability, structure, scantlings, expert opinion. Commissioned per problem, which makes discipline-level pages the entry point to the whole relationship.

Search data · 2026

Browsing is down.
Hiring is up.

+21%
year-on-year growth in searches for "naval architecture companies" — the business-type term
−18%
decline in searches for "naval architects" alone over the same period

Read together, those two numbers are not a shrinking market. They are a market where general curiosity is falling while the searches made by people who intend to commission something are rising.

The business-type word is doing the work. Firm. Company. Bureau. Partnership. Solutions. Services. Someone appending one of those has moved past reading about the field and is looking for an organisation to engage. Almost no bureau names itself that way on its own website.

There is a vocabulary gap too. Most describe themselves as naval architecture practices, while a substantial share of their market searches naval design. Separate queries, separate results. A site that never uses the phrase competes for the smaller half of its own market — and the inverted form, designer naval, splits it again along Romance-language lines.

We work from measured search data and from our own mapping of 759 marine businesses across France, Monaco and Italy. Not from general research about what marine clients are assumed to want.

Interactive tool

Naval Design Bureau
Visibility Calculator

Enter your practice details to see how findable — and how verifiable — your bureau currently is to the people evaluating it.

40m
15m50m85m120m+
Visibility assessment
34
/ 100
You have a clear opportunity — but nothing currently confirms you.
Visibility score34%
Time to rank
Approx. 10–14 weeks from launch to first-page visibility for your discipline terms
Brand search
Someone searching your firm name finds no page you control — the search that decides is unanswered
Language reach
Publishing in both languages reaches the full market — domestic yards and international owners
Commission exposure
A 40m yacht design commission runs €60k–€200k — one missed enquiry exceeds the cost of a full site
Let's start working →

Deliverables

What we actually
build for you

Not a template. A site structured around how technical clients evaluate a bureau — because that evaluation is remarkably consistent.

01

Credentials as evidence

Engineering qualifications and awarding institutions. IFAN, ATMA, SYDNA affiliations where they apply. Stated plainly on a page built to be found and cited — the substitute for the register that does not exist.

02

Structured vessel record

LOA, hull and superstructure material, displacement, scope, yard, year, class society. Built so an evaluator can answer "have they done something like mine?" without reading prose.

03

A page per discipline

Stability and hydrostatics, structural analysis, scantlings, conversions and lengthenings, regulatory compliance. Each is a separate commissioning decision and a separate search. Collapsed into one list, none of them ranks.

04

Class society & flag experience

Lloyd's Register, RINA, Bureau Veritas, and the flag administrations you have worked under — explicit and machine-readable. For anyone assembling a refit or newbuild team, this is a filter before it is a preference.

05

Brand search cleanup

Your own name is the search that decides. We make sure it returns your site first, with consistent details across directories, associations and professional profiles — and nothing contradicting you.

06

English & French, properly

Correct marine and regulatory terminology in both, configured so each language version is indexed for its own market. Machine translation of technical vocabulary is visible instantly to a reader who knows the terms.

Why it matters who builds it

A generic agency
will get this wrong

Generic web agency
Builds a portfolio when the job is a credential instrument — renderings answer a question nobody in this industry is asking
Targets "naval architecture" and misses "naval design" entirely — half the market, invisible
Has never heard of IFAN, ATMA, SYDNA, or why an unprotected title changes what a site has to prove
Collapses every discipline into one services page, so none of them ranks for anything
Machine-translates technical vocabulary — obvious in one sentence to anyone who knows the terms
Lautryv
Built around verification — credentials, class society experience and vessel record findable in under a minute
Keyword strategy from measured search data: naval design, the inverted variants, and the business-type terms that signal intent
We mapped 759 marine businesses across France, Monaco and Italy — we know where the gaps are because we counted them
A page per discipline, each mapped to real demand and to a real commissioning decision
Based in Saint-Laurent-du-Var with active clients across Port Vauban, Monaco, and La Ciotat

How it works

From nothing
to shortlisted

01
Week 1

Brief

We work out which disciplines and markets generate your commissions, gather your credentials and vessel record, and agree the structure. Most bureaus hold this material across old proposals, drawings and memory rather than in one place — this is the week that changes.

02
Weeks 2–3

Build

Credentials page, structured vessel record, discipline pages, bilingual content, schema implementation. Built on WordPress with Elementor Pro, hosted on o2switch. Every technical page returned to you for engineering review before publication.

03
Week 4

Launch & index

Launch, Google Search Console setup, sitemap submission, schema validation, and brand search cleanup across external listings and directories so your name resolves cleanly from day one.

04
Ongoing

You own it

The site is yours. No platform lock-in, no monthly fees unless you want ongoing SEO, Google Ads, or web care. You walk away with an asset, not a subscription.

Ready when you are

Let's start
working

Tell us about your bureau — what you design, who commissions it, and where the work comes from. We will come back to you within 24 hours with a clear proposal — no intermediaries, no obligation.

Or email directly — info@lautryv.com

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