Refit portfolios
Project pages structured around vessel LOA, scope, survey standards (Lloyd's, RINA) and milestones, so owner reps can qualify you immediately.
Shipyards & refit yards
Search-optimised websites and project portfolios for superyacht refit facilities, independent project managers and marine contractors — built so owner reps, captains and fleet managers can shortlist you before the season's briefs go out.
29,027
Yachting-core businesses across six Mediterranean countries
~10%
of them listed in the sector's main industry directories
43.1%
of audited directory profiles had no website listed
Source: Lautryv analysis of Eurostat 2024 structural business statistics. Read the research
Why yards get skipped
Most refit work still starts with a name someone already knows. But before a captain or owner's rep sends a brief, they check you — and they compare you with yards they don't know yet. If your site doesn't show your capacity, your past projects and how to brief you, you don't make the shortlist, however good your work is.
The kind of searches they make
Capability, size and location — in English and French. Your website has to answer all three in the first few seconds.
What we build
Every element is designed around how owner reps and project managers qualify a yard — not how a generic agency builds a brochure.
01
Project pages structured around vessel LOA, scope, survey standards (Lloyd's, RINA) and milestones, so owner reps can qualify you immediately.
02
Dedicated capability pages for crane and travel-lift tonnage, draft limits, drydock and shed dimensions, and certified trade partners.
03
English and French pages built around the terms captains, fleet managers and French-speaking clients actually use when looking for a yard.
04
Brief capture for vessel dimensions, refit category and timing, so the first call starts with the information you need.
05
Google Business Profile and map presence for your yard's location, so you appear when crews search for refit services near where the yacht is berthed.
06
Structured data and clear capability content so ChatGPT, Gemini and Google's AI answers can identify your yard and describe it accurately.
Refit season visibility check
Six things owner reps look for before they send a brief. Tick what your yard already has.
Select every statement that is true today.
Your shortlist readiness
0 / 6
Hard to shortlist
Without these basics, a captain checking you online finds too little to justify sending a brief.
Your next fixes
The difference
A refit yard isn't a local garage. Its website shouldn't be built like one.
Marine work
Case study · Yacht services
From 40 years offline to being recommended by AI — a full digital strategy for a yacht and villa cleaning specialist.
View case studyProject · Yacht crew apparel
SEO-optimised e-commerce website for a luxury yacht crew uniform brand — built to the standards of the superyacht world.
View projectResearch · Mediterranean
Our analysis of 29,027 yachting-core businesses across six countries — and how many of them are hard to find online.
Read the researchFAQ
Don't see your question? Ask us directly — we'll give you a straight answer.
Ask a questionAt minimum: your capacity (maximum LOA, draft, lift and crane tonnage, sheds and berths), past refit projects with vessel size and scope, the services and trades you cover, your location and access, and a way to send a structured brief. That is what owner reps and project managers check before they shortlist a yard.
Yes. We work with shipyards, refit facilities and marine contractors across the Mediterranean. The work is done remotely, in English or French.
Often, yes. We start with an audit of your current site, search visibility and enquiry flow, then recommend whether to improve what you have or rebuild. You get a clear explanation either way.
Real photos of your yard and projects are far stronger than stock images. We don't take photographs ourselves, but we work with the images you already have or with your photographer, and we advise on which shots matter most to owner reps.
Yes. Ongoing SEO, AI search visibility and web care are available as separate services. See our yacht & superyacht SEO services and web care.
Next season starts now
Receive a clear audit of your yard's visibility in search and AI answers, with direct recommendations on what to fix first.
Direct contact: info@lautryv.com
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