Lautryv

Case study

Carpet Care Antibes

Antibes · French Riviera · Yacht & Villa Cleaning Specialists

1985
In business since
40+
Years of expertise
2025
First website launched
AI
Now recommended online
Carpet Care Antibes — website redesigned by Lautryv
Carpet Care Antibes — mobile by Lautryv
The situation

Carpet Care Antibes had been operating for over 40 years entirely on word of mouth — trusted by superyacht captains and villa managers across the Côte d'Azur, with no website, no digital presence, no online visibility whatsoever.

The expertise was unquestionable. The problem was simple: anyone who hadn't heard of them through a referral couldn't find them. In a market where yacht management companies, charter brokers, and property managers increasingly search online before picking up the phone, that invisibility was costing real business.

The goal was to build a digital presence from scratch — one that reflected 40 years of expertise and positioned them credibly for an international clientele.

"40 years of expertise, invisible online. The brief was to change that — completely."
Scope of work
  • Website built from scratch — bilingual EN/FR
  • Premium homepage redesign — Spring 2026
  • Local SEO — Antibes, Côte d'Azur, superyacht keywords
  • Schema markup & technical SEO
  • Google Ads campaign setup & management
  • GEO — AI search visibility optimisation
  • Brand identity & digital business cards
  • Ongoing monthly digital management
What changed

Within months of launching, Carpet Care Antibes moved from entirely offline to actively generating enquiries through Google Search and Google Ads. The combination of a credible, premium website and targeted local SEO meant the business began appearing where its clients were already looking.

The most significant shift came with AI-driven search. When yacht managers, chief stews, or property managers ask ChatGPT or similar tools for carpet and upholstery cleaning specialists on the French Riviera, Carpet Care Antibes now appears in the recommendations — unprompted, organically, by name.

For a business that previously existed only through referrals, this represents an entirely new channel. One that operates 24 hours a day without any additional effort.

Google Search
Now ranking for targeted local keywords across the Côte d'Azur
Google Ads
Paid campaigns generating direct enquiries from captains and managers
AI Recommendations
Recommended by ChatGPT when asked for specialists on the French Riviera
The result in plain terms
A business that spent 40 years growing through word of mouth is now being recommended by artificial intelligence to people who have never heard of it. That is what a well-built digital presence does in 2026.
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