Yacht, superyacht & marine SEO agency
Technical SEO, content and AI search visibility for superyacht suppliers, refit yards, shipyards, naval architects, charter companies and maritime service businesses. Based on the French Riviera, working across Europe and the US.
What's included
Who it's for
Generic SEO doesn't work in yachting. A charter company, a refit yard and a naval architect are searched for in completely different ways — so we build each strategy around its own sector.
Charter
Guests and brokers compare yachts long before they enquire. We structure yacht pages, destination content and enquiry paths so your fleet appears when someone searches a yacht name, a cruising ground or a season — and so each page answers what a broker checks before shortlisting you: specifications, crew, cruising areas and availability.
Suppliers & refit
Captains, engineers and yacht managers search for a specific capability, near a specific port, often at short notice. We make your services, certifications and locations clear enough for Google — and for AI assistants — to put you forward when a crew needs you.
Yards & design
In these sectors, most searches are for a name the client already has. Your site has to confirm the moment they look you up that you are real, current and capable — and rank for the specialist terms owners and project managers use when they are still comparing.
Running a charter business? Yacht pages, destinations, events and both seasons, on a page of its own.
Yacht charter SEOWhy are so many superyacht businesses invisible online? Our analysis of the Mediterranean market covers seasonality, sector gaps and AI search.
Read our superyacht SEO analysisWhat we do
We identify the terms your clients actually use — yacht names, cruising grounds, refit capabilities, port services, technical specialities — in English and French. Search volume in yachting is small, so we prioritise commercial intent over traffic.
Every page on your site is an opportunity to rank. We optimise title tags, meta descriptions, headings, content structure, internal linking and image alt text — so search engines understand exactly what you offer and who it's for, while the language stays precise and premium.
A beautiful marine website that loads slowly or has broken structure won't rank. We audit and fix the foundations — site speed, mobile performance, crawlability, indexing, duplicate URLs, schema markup and Core Web Vitals — so your site performs as well for search engines as it does for your clients.
When a captain asks ChatGPT or Gemini for a supplier, the answer comes from what is published about you across the web. We structure your entity data, schema and content so AI assistants can identify your business and describe it accurately. See where you stand with our free visibility check.
For businesses tied to a port — Antibes, Monaco, Palma or anywhere along the Mediterranean — we optimise your Google Business Profile and map presence so you show up when crews search for a service near where the yacht is berthed.
Links from relevant, authoritative sources remain one of the strongest ranking signals. We build links that make sense in yachting — marine trade press, industry associations, boat show and sector directories — never low-quality bulk links that put your site at risk.
Why it's different
Yachting and the wider maritime industry have their own search behaviour, long decision cycles and a very small, very specific audience. Generic SEO strategy misses all of it.
Niche keywords, lower volume, higher intent. A naval architecture studio may be searched only a few dozen times a month — but a single search can lead to a commission. We optimise for the right visitor, not for volume.
Multilingual search behaviour. Captains, brokers and owners mostly search in English; yards, suppliers and authorities often search in their own language. We optimise for each where it matters.
Trust signals matter more. In yachting, credibility — references, authoritative links, accurate technical content — shapes both rankings and whether a visitor gets in touch.
The season sets the calendar. Charter bookings, boat shows and winter refit each have their own search window. We plan content and fixes around when your clients are deciding.
SEO plans
Every engagement is scoped to your site, your sector and your competition. We recommend the right level after reviewing where you stand today.
For marine businesses laying their SEO foundations and building visibility steadily.
Ideal forMarine suppliers, specialist trades and single-port service businesses
What's included
For established yachting businesses ready to compete seriously in search.
Ideal forYacht charter companies, refit yards, naval architects, yachting brands
Everything in Essentiel, plus
For larger marine groups, multi-location businesses and yachting e-commerce.
Ideal forShipyards, multi-port marine groups, charter fleets, yacht equipment & apparel stores
Everything in Standard, plus
Tell us about your business, your market and your goals — we'll recommend the right level of SEO for where you are today.
Be realistic
Anyone promising page-one rankings in 30 days is misleading you. Here is how the work typically unfolds — and what we commit to along the way.
Months 1–2: Technical fixes, on-page optimisation and keyword foundations. Your site becomes properly indexable and starts signalling relevance.
Months 3–4: Rankings usually start to move — first on specific, lower-competition terms.
Months 5–6+: The work compounds — more pages ranking for more of the searches that matter to your business.
Our commitments: careful implementation, ongoing optimisation and a transparent monthly report. Rankings depend on Google and your market — we never promise them.
FAQ
Don't see your question? Get in touch — we'll give you a straight answer.
Ask us directlyTypically 3–6 months before meaningful ranking movement, depending on your starting point and how competitive your sector is. Technical fixes and on-page work start immediately, but building authority takes time. We're clear about this from the first conversation.
No — and any agency that does is misleading you. Rankings depend on Google, your competitors and your market, and nobody controls those. What we commit to is what we control: careful implementation, ongoing optimisation, and a monthly report on what we did, what moved and why.
Yes. Charter SEO is built around yacht pages, destinations and the details guests and brokers check before enquiring — specifications, crew, cruising areas and availability. We structure each of these so Google and AI assistants can match your fleet to the right searches, in English and French. Read more on our yacht charter SEO page.
Because yachting search doesn't behave like other markets: volumes are small, intent is high, the calendar is seasonal and credibility depends on precise technical language. Lautryv is a yacht and superyacht SEO agency based in Saint-Laurent-du-Var on the French Riviera, founded in 2019, working with charter companies, marine suppliers, refit yards, shipyards and naval architects across Europe and the US.
SEO gets your pages into Google's results. AI visibility is about whether ChatGPT, Gemini or Google's AI Overviews recognise your business and mention it when someone asks for a supplier. The foundations overlap — clear content, structured data, consistent information across the web — so we work on both together. You can check your current visibility with our free tool.
No. We work with yachting and marine businesses across Europe and the United States. SEO work is done remotely, in English or French, wherever your business and your clients are. First contact is by email, which works well across time zones.
Paid ads give you immediate visibility but stop the moment you stop paying. SEO builds authority that keeps working over time. In yachting, where trust matters, organic results also tend to carry more credibility than ads. Many businesses use both — ads for short-term demand, SEO for the long term.
Yes. English and French are included in the Standard and Avancé plans, and sites are structured so more languages can be added without splitting their authority. Search behaviour differs between languages even for the same service, so we optimise each one on its own terms rather than simply translating content.
Every month you receive a clear report covering keyword rankings and how they've moved, organic traffic, technical health, links acquired and a summary of the work completed. Higher plans also include a strategy call where we walk through the data and agree next steps together.
Yes — and it works better that way. When we build your site and manage its SEO, structure, content, technical performance and keyword strategy are aligned from the start. Get in touch to discuss a combined engagement.