Superyacht refit & project management · Mediterranean
Refit season starts
with a Google search.
Are you on it?
Owners, captains, and fleet managers plan refits months in advance. When they search for a yard or project manager, the businesses that appear online are the ones that get the enquiry. Right now, most of your competitors are invisible. So are you.
have no website
across France & Italy
to rank before refit season
The visibility window problem
Refit decisions are made
months before arrival
A captain planning a winter refit starts researching in August. They search, shortlist, and in many cases make a preliminary commitment before the season even ends. If your yard or project management company does not appear in that search, you are not in consideration — regardless of your reputation or capacity.
Word of mouth only reaches the people who already know you exist. A website reaches everyone else. And in a market where one refit contract can represent six figures, the cost of invisibility is not abstract.
The seasonal pattern is unforgiving. Miss the planning window and you miss the season. The calculator below shows exactly where you stand.
Who we work with
Built for the people who
manage the work
Whether you run a full refit yard or an independent project management operation, your clients are searching for you. We make sure they find you.
Refit & repair yards
La Ciotat, Viareggio, La Spezia, Genoa. Full-service yards competing for the same pool of winter refit contracts — online visibility is the first filter.
Independent project managers
You manage complex refits across multiple yards and subcontractors. Your clients need to find you before they find the yard — a professional site is your calling card.
Refit subcontractors
Carpentry, teak, electrical, systems integration. Yards refer subcontractors they can vouch for. A professional site makes that referral credible and findable.
Naval architects & surveyors
Refit scope always begins with a survey or design brief. If you are not appearing in early-stage searches, you are missing the entry point of the entire project.
Sector data · May 2026
The refit market is active.
The digital gap is real.
We mapped 759 yachting industry businesses across France, Monaco, and Italy for a 2026 directory study. Among the refit and project management category, a significant proportion have either no web presence or sites that have not been updated in years — functionally invisible to search engines.
The yards that do have strong sites — Lusben, Palumbo, Perini Navi — benefit disproportionately from search visibility, not because their work is better, but because they are findable at the moment an owner or captain is making a decision.
The opportunity for independent yards and project managers is significant. Competition for search visibility in the refit sector on the French Riviera and Italian coast is still relatively low. A well-built, well-optimised site launched now can rank prominently within one season cycle — before the window closes.
We built this understanding from direct industry data, not from general research. That is the difference between a site that ranks and one that does not.
Interactive tool
Superyacht Refit
Feasibility Calculator
Enter your vessel and refit details to see your digital visibility window — how much time you have to act before the next season planning cycle begins without you.
Deliverables
What we actually
build for you
Not a template. A purpose-built site designed to convert the specific people who commission superyacht refits in the Mediterranean.
Project portfolio
Refit case studies structured for how owners and captains evaluate yards — vessel type, scope, timeline, subcontractors managed, before and after. Not a photo gallery.
Seasonal SEO
Optimised for the planning cycle — "superyacht refit La Ciotat," "yacht project manager Mediterranean," "refit yard French Riviera." Timed to rank when decisions are being made.
Capacity & capabilities page
Maximum LOA, available berths, crane capacity, specialist subcontractor network, certifications. Everything an owner's representative needs to qualify you in one visit.
Enquiry flow
Refit enquiries are specific. We build a structured brief form that captures LOA, scope, timeline, and budget range — so your first conversation is already qualified.
French, English & Italian
The Mediterranean refit market spans three language zones. Your site works in all three with correct technical vocabulary — not machine-translated filler.
Google Business & Maps
Yard location on Google Maps, correctly categorised, with photos and services listed — essential for port-area searches made on a phone from the dock.
Why it matters who builds it
A generic agency
will get this wrong
How it works
From invisible
to shortlisted
Audit & brief
We review your current visibility, identify your target keywords, map your key competitors, and define what a qualified enquiry looks like for your operation. No generic templates.
Build
Site design, project portfolio setup, capability pages, structured enquiry form, SEO implementation in French, English, and Italian. Built on WordPress with Elementor Pro, hosted on o2switch.
Launch & index
Launch, Google Search Console setup, Google Business profile optimisation, sitemap submission, initial technical SEO pass. You begin appearing in searches within days.
You own it
The site is yours. No platform lock-in, no monthly fees unless you want ongoing SEO or web care. You walk away with an asset, not a subscription.
Ready when you are
Let's start
working
Tell us about your yard or project management operation. We will come back to you within 24 hours with a clear proposal — no intermediaries, no obligation.
Or email directly — info@lautryv.com
