Lautryv

Luxe & Keel screenshots

Luxe & Keel, Antibes, Luxury clothing brand, Website design and development, e-Commerce

SEO-Optimized E-Commerce Website Design and development for a Luxury Clothing Brand

Client: Luxe & Keel

Luxe & Keel is a prestigious brand specializing in high-end yacht crew uniforms. Known for their luxurious and meticulously crafted apparel, they cater to yacht owners, crew members, and maritime professionals seeking quality, style, and comfort. Luxe & Keel combines fashion with functionality, offering a range of premium uniforms and accessories designed for the modern yacht crew. Their dedication to excellence makes them a trusted name in the luxury yachting industry.

Challenge:
Luxe & Keel needed a website to showcase their luxury yacht crew uniforms, allowing users to browse products and request quotes, without direct purchasing options. The website needed to accommodate multiple product categories, attributes, and provide a seamless, luxurious user experience.

Solution:
Using WordPress and WooCommerce, we designed a sleek and user-friendly website that meets the following needs:

  • Product Showcase: Organized products into categories and subcategories with detailed attributes, ensuring easy navigation.
  • Quote Request at Checkout: Customers can add products to their cart and request quotes at the checkout, rather than making purchases, which is ideal for the brand’s business model.
  • Logo Upload Feature: Customers can upload their logos directly for personalized uniforms at checkout.
  • SEO Optimization: The site was built with SEO best practices to attract targeted traffic, improving visibility for luxury yacht crew uniform searches.

Design & UX Features:

  • Luxury Aesthetic: A refined and elegant design that matches the brand’s upscale image.
  • Easy Navigation: Simplified navigation that guides users through various product categories and attributes.
  • Quote Request Integration: The checkout process is streamlined for users to easily request quotes and upload logos.
  • Mobile Optimization: The website is fully responsive, offering a seamless experience on all devices.
Lautryv

Client: Luxe & Keel
Industry: Luxury Yacht Crew Uniforms
Platform: WordPress, WooCommerce
Services: Web design, Development,  On-Page SEO Optimization, on going maintenance

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