
📍 France | 🛒 Garden Furniture Online Store
Case Study: BESTJARDIN

Bestjardin, an online garden furniture store, needed a multilingual e-commerce platform to support its model across multiple European countries. The challenge was to create a high-converting webshop on a limited budget, while competing against larger, well-established brands with wider product selections.
Additionally, the client initially envisioned a black background for a bold, modern look. However, after reviewing the first mockups, they opted for a beige color scheme to create a warmer, more inviting aesthetic that better suited their brand identity. Another key requirement was ensuring high visibility of the client-designed logo, making it a strong brand focal point.

PROJECT STARTED: October 2024
Website published: December 2024
Client: Bestjardin, garden furniture online store
Industry: Home & Garden, E-Commerce / Online Retail,
Location: Cannes, France
Platform: WordPress, Woocommerce
Services: Web Design, Development, and Responsiveness Optimization, SEO optimization, multilingual integration, payment integration


The Solution
✅ Built a Cost-Effective Yet Scalable WordPress E-Commerce Site – Optimized for performance while staying within budget.
✅ Implemented a Multilingual Setup – Providing a seamless shopping experience for customers across Europe.
✅ Designed for Conversion – A clean, user-friendly interface with intuitive navigation and clear product presentation.
✅ SEO & Niche Positioning – Focused on targeted keywords and localized SEO to stand out against bigger competitors.
✅ Developed a Two-Part Growth Strategy – While the client handled paid ads and outsourced Google Ads management, we recommended long-term SEO strategies, including blog content creation, to drive organic traffic over time.
✅ Refined the Visual Identity – Shifted from the initial black background to a beige color scheme for a more inviting and elegant feel.
✅ Enhanced Brand Presence – Ensured the client-designed logo was prominently displayed across the website to reinforce brand identity.
Long-term SEO through blogging will support sustained organic growth, making the website more discoverable while continuing to drive customer interest and engagement.

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